The Man Up Project

Crestbridge supports men’s mental health film project

A film project, supported by Crestbridge and produced by an employee in the firm’s Jersey team, is being launched today to prompt conversations around men’s mental health.

Produced by Ben O’Shea, a trainee administrator in Real Estate Funds, the short film entitled ‘The Man Up Project’, is being premiered online today to coincide with Mental Health Awareness Week and with the aim of addressing the culture of toxic masculinity which can often lead to mental illness or even suicide.

Featuring a number of interviews with men locally, the film explores how men feel about mental health and the stigma surrounding it and provides an insight into very personal experiences with mental health.

As well as receiving support from Crestbridge, the film has been created in association with four key local charities that can provide support for people suffering with mental health issues - Mind Jersey, The Listening Lounge, Liberate and Jersey Hospice Care.

The film will be launched today (12 May) via Ben’s YouTube channel as well as through the partner charities’ social media platforms and websites.

Commenting on making the film, Ben said:

“We need to eradicate the stigma surrounding mental health, particularly for men and to achieve this we need to normalise the topic and start to speak openly about it. Fundamentally, everyone has physical health and everyone has mental health, and that was the real focus for me in making this film. When we are physically ill we have a good idea of what to do – see a doctor or take some medicine; but when we are mentally ill, it’s more difficult to know how to deal with it because it isn’t spoken about. It’s time to change that.”

Pointing to the need to support conversations around men’s mental health, Fiona St Clair-Bolam, Group Head of HR at Crestbridge, added:

“Encouraging more open conversation around men’s mental health is so important and Crestbridge, as a business that is committed to supporting the mental health of our employees, is delighted to be supporting Ben in his mission to do this through The Man Up Project. Societal expectations and traditional gender roles play a huge part in why men are less likely to openly discuss or seek help for their mental health problems and we were also really pleased that two of our directors had the opportunity to feature in the film to discuss such an important topic.”

The short film is available to view here from 12 May.

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